BAKU: Baku Stock Exchange (BSE) has rebranded, Trend reports via BSE. The statement of the exchange says that the changes are clearly visible not only in the new logo of the Baku Stock Exchange, whose core values are integrity, sustainable development, and partnership, but also reflected in the initiatives of its new strategy (approved this spring), especially in relations with market participants. 'The brand refresh implies an intention to make the exchange's interaction with market participants and partners more transparent and reliable. These relationships, in turn, increase the competitiveness of the Baku Stock Exchange internationally and open up new opportunities in the local market,' the statement noted. Representatives of government agencies, local and international organizations, as well as representatives of foreign stock exchanges who participated in the rebranding event, supported this important step of the Baku Stock Exchange and shared their opinion that the BSE plays an important role in the development of the capital market. Chairman of the Board of Baku Stock Exchange (BSE) Ruslan Khalilov called on investors to increase activity in the securities market, which is crucial for the market development of the economy. Addressing a press conference dedicated to the rebranding of the Baku Stock Exchange, he explained the current weak activity by several factors. 'Among the factors are insufficient levels of financial literacy, limited access to investment instruments, and insufficient development of infrastructure in the market,' he noted. According to Khalilov, work is being done on these problematic factors, as their persistence poses risks for the financial sector. One of the goals of the Baku Stock Exchange, which with nearly 30 years of experience contributes to the country's capital markets, is to provide information related to financial markets to a wide audience in a more complete and accessible form. Through this, the Exchange aims to reach a new level of transparent and continuous exch ange of information between market participants and society. Source: Trend News Agency